Sales for the year came in at $29.29 billion, compared to $31.86 billion in 2021.

Apple's tablet continues to show low growth, as sales continue to decline.

Once a darling of the company, the iPad is now considered a dog.

This also assists in making key decisions such as whether to develop a certain business unit, sell the same, discontinue or increase investment. In 2022, Apple's Services division earned $78.13 billion in sales. BCG (Boston Consulting Group) matrix is a simple strategic planning tool that can aid companies in reviewing their brand competitive positions. But others like YouTube and Vimeo are also eating away at market share. The competition in the streaming world is intense, with traditional services like Netflix, Hulu, Disney+ dominating the market.

One of the question marks for Apple is its Apple TV streaming service, which falls under the Services category.

Sales for Mac products came in at $40.18 billion for the fiscal year (FY).

The cash cow for the company is its Mac products-notably the Macbook laptop, which is one of the most popular in this group.

In this case, it's considered the company's star. The iPhone brought in $205.49 billion in sales for the year.

There's no doubt that the majority of Apple's sales come from its most popular product.

Fortunately, none of its segments fall in this category. Dogs are those segments which compete in low sales growth industry and have low relative market share. These segments have low relative market share and operate in high sales growth industry. Access 6.9 Million+ free or premium vector icons, illustrations, 3D illustrations, and Lottie animations for any design. Microsoft Phone hardware segment comes into the category of question mark, following products are manufactured by Microsoft in mentioned segment Lumia and non-Lumia phones. Microsoft computing and Gaming segment comprise of the following products and services, consoles of gaming and entertainment, royalties of second and third party video games, live subscription of Xbox platform devices and accessories, accessories of Microsoft PC. These segments operate in low sales growth industry but have high market share. Microsoft computing and Gaming segment can be included into cash cow category. These segments have low relative market share and operate in high sales growth industry. Windows Operating systems and word processor (MS office), Mobile application and windows related software products and services are included in the mentioned segment. Though launched with the idea of providing customers.

Diet Coke is an example of a ‘Dog’ of the Coca-Cola company. ‘Dogs’ are the products that many managers view as cash disadvantages, and are usually scrapped or removed from active circulation. Device and consumer segment of Microsoft Corporation, can be counted amongst the stars segments. According to the BCG matrix, this candy is your ‘Dog’- low growth, and low market share. Market Growth Rate Relative Market Share High Low Stars Question Mark Cash Cows Dogs None 2. Christine Ong, Nico Wesley Trinidad, Gabriel Miguel BSA 4E Assignment No. Juanson, Johhana Marie Jumilla, Erika Sean Kusuangco, Ma.

Microsoft bcg matrix